Toys for Education #softtoys4education

IKEA, believe all children deserve a quality education – nothing has a more direct impact on wellbeing, from better health to increased wealth, than education.

Soft Toys for Education campaign is a partnership between IKEA Foundation, UNICEF and Save the Children, and the idea is simple: for every soft toy or children’s book sold, (from November 9 to January 3), IKEA Foundation donates 1 euro ($AU1.59) to children’s education projects so more children can get the education they deserve.

Since it started, donations from the annual campaign have totalled $AU107 million, helping more than 11 million children in 46 countries enjoy their right to a quality education.

This year, IKEA has added a new element to the campaign, a drawing competition which will give kids around the world the chance to bring their dream toy to life. By drawing their creation and entering to IKEA, their design could become a real life toy!

To enter, kids have to submit a drawing of their dream toy and if  chosen, it will be transformed into a real soft toy that will be sold for a limited time in IKEA stores around the world. 20 finalists will be identified in each participating country, which will be sent to the IKEA design team in Sweden, where they will select 10 drawings to transform into soft toys.

To be eligible to enter, you must be an IKEA FAMILY member for your kids to enter. If you’re not already a member you can sign up easily at or in-store. The drawing competition closes 30 November and for more information you can go to

It’s a great cause, and a fun campaign for kids to get involved with! #softtoys4education